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Value is supposed to achieve a more playful, sustainable and positive impact on our planet. Together with our valuable partners, we give users and sustainable manufacturers the opportunity to set a strong signal for our ecological balance and grow real trees together. We are grateful for the support and great cooperation with our partners.


The children's and youth initiative Plant-for-the-Planet was founded in January 2007. Felix Finkbeiner, then nine-year-old, asked his fellow students at the end of a school presentation about the climate crisis:"Let us plant one million trees in every country on earth!" The aim of the children's and youth initiative is now to plant 1,000 billion trees worldwide by 2020. Trees are the cheapest and most effective way to bind CO2 and thus provide mankind with a time joker to reduce greenhouse gas emissions to zero and to mitigate the climate crisis.

In 2011, the United Nations Environment Programme (UNEP) handed over the traditional Billion Tree Campaign to Plant-for-the-Planet - and thus the official World Tree Counter. Plant-for-the- Planet has made an interactive online tool that motivates people to take part in planting. More than 14 billion trees have already been planted with the help of many adults in 193 countries. In academies, children train other children to become ambassadors for climate justice and enable them to become active themselves - more than 55,000 children from 53 countries around the world.

In Mexico, Plant-for-the-Planet plants a new tree every 15 seconds. The project shows how easy it is to grow trees efficiently on a large scale. With its own products (e. g. Good Chocolate) and campaigns (e. g."Stop talking. Start planting."), the initiative plants trees itself and motivates others to do so as well.

You can find more exciting information about our partner Plant-for-the-planet here:


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